Home Yamaha Brochures Brochures Yamaha FS1-P moped
Yamaha FS1-P moped

As many of you (especially the Dutch fans!) do know, I was quite involved in the marketing of the famous FS1 moped in the early seventies in Europe.

Several models were considered for the European Market before finally the FS1 was chosen. It looked very sporty and was, also thanks to the rotary valve engine, quite fast. It was just s smaller "big" Yamaha!! It had all the Yamaha features, like the dust and water resistent brakes, "Autolube" in jection, good ligths with flashers and a proper battery, all items which you did not find on European models.

Here is the brochure (in German) of the original 1970 model, In some countries in Europe there existed a Motorcycle 50 cc class with a special licence for 16 year olds. In Germany this was the "Kleinkraftrad" with unlimited speed, perfect for the FS1!

Yamaha FS1 Supersport 1970
Yamaha FS1 Supersport 1970

 

Yamaha FS1 Supersport 1970
Yamaha FS1 Supersport 1970

 

Yamaha FS1 Supersport 1970
Yamaha FS1 Supersport 1970
Yamaha FS1 Supersport 1970
Yamaha FS1 Supersport 1970

 

The 1971 motorcycle version differed only in details. short seat, other colours, etc.

Yamaha FS1 Street 1971
Yamaha FS1 Street 1971

 

Yamaha FS1 Street 1971
Yamaha FS1 Street 1971

 

Yamaha FS1 Street 1971
Yamaha FS1 Street 1971
Yamaha FS1 Street 1971
Yamaha FS1 Street 1971

The largest volumes were sold in the Netherlands at that time, but there was no special brochure for the pedal-equipped machine.

So we (Yamaha Motor N.V.) requested the factory to come up with European style advertising material for all countries. This was the very first mock-up for the 1972 leaflet for the Netherlands.

Image

We did not like it (anyway I did not like it!) and persuaded my Boss to rather make it myself together with an advertising guy.

This is the result of the first European Yamaha FS1P brochure:

Many small errors were, like on the cover we have the machine already with some optional accessories, which were made by the Dutch Yamaha Distributor "Het Motorpaleis" (the Motorpalace). They made big profit on these items, therefore...!

 

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

 

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

The photographer put a Yamaha sticker on the fuel tank because he liked it. I was very angry, but the pictures were already at the printer!

 

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

Here you see the cleverly designed pedal construction (in the Netherlands at that time it was a law that mopeds could be propelled by a pedalling system, weird but true). Unfortunately it was forgotten to patent the system so the others (H+S) copied it later (but they never sold our quantities!).

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

Here is aghost view of the engine. Now you make that with a computer, easily, cut/paste. In my time I cut everything from Spare parts books, glued all pieces on white paper and the photographer took some pictures of it! But it was fun!

 

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

For the 1972 year I also "designed" the FS1DX (deluxe model). The FS1 was purchased mainly by young 16-17 year old boys and we wanted to target also the older generation who purchased mainly Zundapp KS50 and Kreidler Florett mopeds. They looked and were somewhat heavier (and sturdier) so the image of the FS1 had to change. I looked around in the workshop and started puzzling. At that time many Yamaha's had similar parts. So the FS1P was equipped with the fuel tank, seat and chaincase of another bike and hey presto: the FS1DX was born !! And I still do not know why, but the bike still goes through life as the "Ludy Beumer Special"....! Some people are remembered by beautiful music, hopefully I will be remembered by a stinking two-stroke moped !!!

 

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

FS1GS GRAND SPORT it was called !

 

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

Here are the simply made chrome tubing accessories for the 2 models. As said, very cheap to produce, excellent profit!

Yamaha FS1P-NL 1972
Yamaha FS1P-NL 1972

 

For 1973 we decided to make a kind of Pop-Art brochure with more general information about Yamaha and even a Workshop Calender in it!

Yamaha FS1P/DX NL 1973
Yamaha FS1P/DX NL 1973

The pictures were now in colour (budget was more!) so I could make a nice brochure for the boys and their fathers.

 

Yamaha FS1P/DX NL 1973
Yamaha FS1P/DX NL 1973

The details of the moped were also pictured.

 

Yamaha FS1P/DX NL 1973
Yamaha FS1P/DX NL 1973

This time no stickers were put on the mopeds but we forgot to take a bucket with water and a sponge to the terrain, so they all have dirty wheels!

 

Yamaha FS1P/DX NL 1973
Yamaha FS1P/DX NL 1973

MORE TO FOLLOW !!!!!!

 

 

 
 

Profile Information

Application afterLoad: 0.000 seconds, 0.51 MB
Application afterInitialise: 0.047 seconds, 2.74 MB
Application afterRoute: 0.085 seconds, 4.70 MB
Application afterDispatch: 0.148 seconds, 7.59 MB
Application afterRender: 0.241 seconds, 8.31 MB

Memory Usage

8760200

16 queries logged

  1. DELETE
      FROM bal_session
      WHERE ( time < '1328630663' )
  2. SELECT *
      FROM bal_session
      WHERE session_id = '2dkblfkv5etuu5fvgnm1kkdrl2'
  3. UPDATE `bal_session`
      SET `time`='1328631563',`userid`='0',`usertype`='',`username`='',`gid`='0',`guest`='1',`client_id`='0'
      WHERE session_id='2dkblfkv5etuu5fvgnm1kkdrl2'
  4. SELECT *
      FROM bal_components
      WHERE parent = 0
  5. SELECT folder AS type, element AS name, params
      FROM bal_plugins
      WHERE published >= 1
      AND access <= 0
      ORDER BY ordering
  6. SELECT `id`,`link`
      FROM bal_menu 
      WHERE ((`name` LIKE '%brochures%')
      AND (`published` > 0))
  7. SELECT oldurl, newurl
      FROM bal_redirection
      WHERE oldurl = 'brochures/brochures/yamaha-fs1-p-moped.html'
      ORDER BY rank ASC
      LIMIT 1
  8. UPDATE bal_redirection
      SET cpt=(cpt+1)
      WHERE `newurl` = 'index.php?option=com_content&Itemid=68&catid=56&id=110&lang=en&view=article'
      AND `oldurl` = 'brochures/brochures/yamaha-fs1-p-moped.html'
  9. SELECT m.*, c.`option` AS component
      FROM bal_menu AS m
      LEFT JOIN bal_components AS c
      ON m.componentid = c.id
      WHERE m.published = 1
      ORDER BY m.sublevel, m.parent, m.ordering
  10. SELECT template
      FROM bal_templates_menu
      WHERE client_id = 0
      AND (menuid = 0 OR menuid = 68)
      ORDER BY menuid DESC
      LIMIT 0, 1
  11. SELECT a.*, u.name AS author, u.usertype, cc.title AS category, s.title AS section, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug, g.name AS groups, s.published AS sec_pub, cc.published AS cat_pub, s.access AS sec_access, cc.access AS cat_access 
      FROM bal_content AS a
      LEFT JOIN bal_categories AS cc
      ON cc.id = a.catid
      LEFT JOIN bal_sections AS s
      ON s.id = cc.section
      AND s.scope = "content"
      LEFT JOIN bal_users AS u
      ON u.id = a.created_by
      LEFT JOIN bal_groups AS g
      ON a.access = g.id
      WHERE a.id = 110
      AND (  ( a.created_by = 0 )    OR  ( a.state = 1
      AND ( a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2012-02-07 16:19:24' )
      AND ( a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2012-02-07 16:19:24' )   )    OR  ( a.state = -1 )  )
  12. UPDATE bal_content
      SET hits = ( hits + 1 )
      WHERE id='110'
  13. SELECT m.*, c.`option` AS component
      FROM bal_menu AS m
      LEFT JOIN bal_components AS c
      ON m.componentid = c.id
      WHERE m.published = 1
      ORDER BY m.sublevel, m.parent, m.ordering
  14. SELECT id, title, module, position, content, showtitle, control, params
      FROM bal_modules AS m
      LEFT JOIN bal_modules_menu AS mm
      ON mm.moduleid = m.id
      WHERE m.published = 1
      AND m.access <= 0
      AND m.client_id = 0
      AND ( mm.menuid = 68 OR mm.menuid = 0 )
      ORDER BY position, ordering
  15. SELECT oldurl, dateadd
      FROM bal_redirection
      WHERE newurl = 'index.php?option=com_content&Itemid=81&lang=en&view=archive'
  16. SELECT oldurl, dateadd
      FROM bal_redirection
      WHERE newurl = 'index.php?option=com_search&Itemid=82&lang=en&view=search'

Language Files Loaded

Untranslated Strings Diagnostic

None

Untranslated Strings Designer

None